Over the next two years, successful online pharmacies will move beyond improving infrastructure to providing high-level services that will enable patients to comply with drug therapies. According to a recent Report from Forrester Research, Inc. (Nasdaq: FORR), pharmacy sites will use patient compliance programs to add $1.3 billion to their top lines by 2004. ePharmacies will proliferate as they specialize to maximize penetration and establish partnerships to master markets.

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